For e-commerce companies we create Google shopping campaigns and optimise them on a monthly basis with the goal of acquiring new customers and increasing your ROAS and conversions.
For e-commerce companies we create Google shopping campaigns and optimise them on a monthly basis with the goal of acquiring new customers and increasing your ROAS and conversions.
Google Shopping Search allows users to find products quickly and easily without having to search the website. This is not only more user-friendly, but also generates new customers. Overall, more customers willing to buy will see your products, which will increase your sales and profits.
Google Shopping Search gives you an additional platform to offer your products and introduce them to users. Customers can also find your products using generic search terms without having to search primarily for your company.
You decide how much your budget is and how much you want to spend on the campaigns. You have an exact overview of how much money you are investing and the budget can be adjusted continuously. You only pay when a customer clicks on the ad, otherwise they are free of charge.
We set up a Google Merchant Center for you and upload your company and product data for you. We also create a link to Google Ads so that shopping campaigns can be created.
We upload all data about your products (article name, number, price, etc.) in the Google Merchant Center and test whether there are any errors. If errors occur, we will notify you immediately and advise you on how to correct the error.
Depending on company size and product diversity, we create shopping campaigns and create ad texts with relevant keywords for each campaign. The campaigns are precisely adapted to your target group, the region and time to be advertised.
After the campaign setup, the optimization takes place for the following 4 weeks and we start with a monthly optimization if desired. For this purpose we create keyword lists to be excluded, add new keywords, evaluate the search query reports and adjust the CPC.
We analyze important key figures and evaluate the performance of your shopping campaigns in detail. This allows us to see what has already been optimized and what we can still improve. We immediately initiate the necessary measures to make improvements.
We check all uploaded data with live tests to make sure that everything is set up and optimized correctly and that the campaigns run at their best.
You will receive a monthly report with important key figures on campaign performance. You see KPIs such as number of users, number of purchases and sales. The data is always compared to the previous month, so you can see your progress and we can immediately identify where there is room for improvement.
We are happy to tell you about our Google Shopping experience in the e-commerce sector and give you an estimate of how much turnover we can achieve for your products.
Contact us nowGoogle Shopping is a very cost-efficient instrument in Online Marketing. With Google Shopping advertisement you can place yourself very prominently on the first Google page with your products. The big advantage of Google Shopping is that you can show your customers the products with pictures, travel, availability and shipping costs. The customer is pre-qualified and gets some relevant information before s/he clicks on the product and you as the Webshop owner have to pay for this click. The clicks at Google Shopping usually cost between 0,20 and about 1 Euro. Compared to the pure search campaigns and search ads on Google, you have the possibility to provide the visitor with a lot of information before s/he clicks. Another big advantage of Google Shopping is that products that are not available are not played out at all on Google, which means that you buy fewer irrelevant clicks. The products are displayed via the so-called Google Merchant Center and Google can identify which product it is based on the selected category. Google then plays the relevant products if the search terms match your products.
You can use Google Shopping with almost all Webshop systems. You can either connect via a manual data feed and make all product data available to Google via the Version Center or you can install an app or a plugin from your shop system so that all product data can be transferred to Google and then be displayed in the form of Google Shopping advertisements.
First of all we need the information whether you would like to transfer your products to Google via a manual data feed or whether we can work with an app from your shop system, which transfers the product data to Google. In the first step we support you in the exact connection of your product data with Google and optimise the data feed or the data quality for Google. This includes, among other things, the exact allocation to the categories specified by Google, compliance with Google’s specifications regarding product images, the correct specification of shipping costs and exact playout on Google, the correct availability and other settings for the cost-efficient playout of the products. As soon as the data quality is very good and Google can read and understand your products accurately, we create individual campaigns and product groups and add the products to these campaigns. When selecting campaigns and promoting your products, we recommend that you start with the most popular and best-selling product groups and above all, set up a bestseller campaign. We then set up all the configuration components for you and optimise your campaigns on a weekly basis with the aim of achieving a very good sales cost ratio.
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