Case Study: 210% Increase in B2B New Customer Inquiries
- 210% increase in B2B new customer inquiries within six months.
- 290% increase in the company’s online visibility.
- 450% improvement in online ROI.
A medium-sized company engaged us with the goal of achieving measurable short-term success in online marketing.
- Double the number of new customer inquiries: The primary focus was to double the number of B2B leads within a six-month period.
- Increase online visibility: Enhanced online presence was expected to make the company more easily discoverable and recognizable.
- Optimize ROI: The aim was not only to advertise more but also to advertise more efficiently, significantly improving the profitability (ROI) of online efforts.
Our Implementation Approach
- Google Ads Campaigns:
- Granular setup to target specific audience segments.
- High-performing keywords and ad copy to achieve higher click-through rates.
- Data-Driven Optimizations:
- Weekly review of campaign performance.
- Adjustments based on real-time data to maximize efficiency.
- KPI Focus:
- Emphasis on conversions, cost per conversion, and lead quality.
- Ensuring that generated leads had a high likelihood of conversion.
- Performance Success Tracking:
- Continuous monitoring of campaign success.
- Strategy adjustments based on measured results.
- Transparent Reporting:
- Regular reports showcasing performance metrics.
- Clear and comprehensible breakdown of achieved results.