Increase your sales & conversion rates with Trusted Shops

With an awareness level (unsupported) of 17.1%, Trusted Shops is by far the best known online seal in Europe. Store owners can register their business at Trusted Shops, whereupon they are tested for creditworthiness, price transparency, customer service and data privacy. With successful examination the Trusted Shops Logo may be represented afterwards on the Website. Customers, on the other hand, have the opportunity to conclude a money-back guarantee on their purchases and can submit ratings.

Key questions about Trusted Shops: What is the benefit for the store owner? What does it benefit the user / buyer? How does Trusted Shops work? Is there Trusted Shops also in the B2B area?

What are the benefits for the dealer / store owner?

The merchant is certified to operate his business in a reputable manner. It also includes an optional money-back guarantee for the buyer. This gives him security, which makes the purchase decision easier and thus leads to an increase in conversions (average 23%).
Traffic is also increased due to the improvement in search engine rankings with an optimized Trusted Shops rating profile. The collected stars can be displayed in the Google search ads, AdWords ads and in the Google store. This makes the ads more prominent and the seal of approval evokes customer’s trust.
Store owners benefit from the viral effects when customers share their ratings in social networks. In addition, Trusted Shops mediate in case of discrepancies between the store owner and customers.

Quality label + customer rating + buyer protection = More trust = More sales

What is the benefit for the buyer?

The buyer benefits from Trusted Shops in so far as he gets security through the seal. He can recognize at first sight that the Shop was examined and thus a certain standard corresponds.
With the money-back-guarantee he can protect himself quickly and easily and thus avoid possible losses.
By reading the reviews, it is possible to get a quick picture of the store based on the opinions of previous buyers and then evaluate it yourself.

How does Trusted Shops work?

Every store owner can become a member of Trusted Shops. The base price is 49 Euro per month.
First of all, the retailer receives a store owner’s manual that helps the retailer prepare his store for the exam. It also includes legally binding texts, sample formulations and checklists.
After registration, the store is tested for creditworthiness, price transparency, customer service and data protection. If it passes, the owner receives the certification and can link the Trusted Shops seal in his shop. This is valid for one year and is then extended after a renewed test.

Are Trusted Shops also available in the B2B sector?
Also within the B2B range dealers, medium-size enterprises and Shop suppliers profit from the Trusted Shop certificate. In particular, since in this industry Vorkasse is a usual mode of payment. Buyers can let this transaction of Trusted Shops secure itself and escape thereby the danger to suffer losses. Dealers however do not need to offer supply on calculation, but can refer to the payment secured by Trusted Shops by precash.

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Are there any additional services and benefits available?

Services – Ratings: This benefits both consumers and online retailers. Through the given evaluations, it offers potential customers to quickly get an idea of the store and the owners can get an insight into the opinions of their customers. The customers rate via a 5 star system. Furthermore, criticism can be written in the form of personal comments. If a Shop owner should consider a negative evaluation unjustified, he can report this to Trusted Shops for examination.

“65% of online shoppers in Europe find seals of approval important or very important for choosing a store!”

Services – Money-back guarantee and customer service: The customer has the possibility to conclude a guarantee on his purchase at all certified stores. This includes money refund if problems occur.

**“65% der Online-Käufer in Europa finden Gütesiegel wichtig oder sehr wichtig für die Auswahl eines Shops!”**

Services – Security: Of potential customers, 58% avoid online stores of unknown or small providers and 20% have privacy concerns. With the Trusted Shops logo, these uncertainties can be quickly taken away from the customer. When clicking the Trusted Shops Logo the visitor is led over a secured on-line connection (SSL) to the Trusted Shops website. There he can check the authenticity of the seal, as well as see details about the store and customer reviews.
Service – Online manual and individual test protocol: Trusted Shops members receive the manual for online merchants. This is a step-by-step guide on how to set up an online store and how to best obtain legal protection. Besides the owner receives an individual test protocol, based on the Trusted Shops quality criteria. This indicates in which points the Shop corresponds to the criteria and where still improvement potential is present and can be optimized.
Services – Exit Intent Popup: Exit Intent Popup is a tool that prompts visitors to the online store to make a new purchase when they try to leave the store. When the visitor moves the mouse in the direction of closing the browser or tab, a popup opens with, for example, references to a special offer or a discount campaign. The content of the popup can be designed by each store owner.
Additional services – Review Collector: This allows review requests to be sent to customers who have previously agreed to a review request with Trusted Shops. This allows the online merchant to receive new reviews quickly and easily.
Additional Services – Trustbadge Integration: Additional product ratings can be generated by the Trustbadge function. Reviews of the products are automatically collected and customers can quickly and easily get additional information about the offers.
Additional services – Google Integration: Once a day, automatic ratings are sent to Google Shopping / Google Adwords. A prerequisite is that Google offers the respective product in the corresponding country.
Additional services – warning protection: With the help of the Trusted Shops legal copywriter, legally binding and lawyer-tested texts can be created quickly and easily. Trusted Shops takes over the adhesion and keeps with updates with possible law changes up to date. Designated experts of Trusted Shops examine the applied texts and provide a detailed expert opinion. If the Shop should receive a warning, the Trusted Shops lawyers advise specifically about the next steps.
Additional services – Marketing / SEO The owners can have their store listed as a premium store with logo and description in the corresponding product category on the Trusted Shops page. An extensive store interview can also be created, which is distributed via the Trusted Shops newsletter and Facebook page. Additionally, the owner receives a detailed store profile with logo and individual description.

Summary

Store owners: In particular Shop owners, who do not have much experience in the structure of a trade yet, get valuable assistance with the entrance. With the manual for on-line dealers the first steps are simply and logically explained. By the legal texter and the warning protection Trusted Shops offers a valuable support within the probably most complicated range of on-line trade. These two points in combination with the rating system and the seal make Trusted Shops an extremely attractive option for every type of online trade.
Buyer: By the seal it is possible for the customer to recognize immediately that the Shop owner acts respectably and was examined. Even if customers in Germany are generally well secured by the consumer protection, the Trusted Shops money back warranty is a fast, favorable and simple variant to secure itself.

Overall, Trusted Shops simplify online trading and create a basis of trust between the merchant and its customers.

Got any questions or suggestions regarding Trusted Shops?

Trusted Shops: sales & conversion rate steigern