With an awareness level (unsupported) of 17.1%, Trusted Shops is by far the best known online seal in Europe. Store owners can register their business at Trusted Shops, whereupon they are tested for creditworthiness, price transparency, customer service and data privacy. With successful examination the Trusted Shops Logo may be represented afterwards on the Website. Customers, on the other hand, have the opportunity to conclude a money-back guarantee on their purchases and can submit ratings.