How to optimise Google AdWords in 2020: 50 tips to increase traffic [infographic]

It’s easy to make mistakes with AdWords

Some of the most common mistakes we see in AdWords campaigns are the following:

• Use of largely matching keywords (braoad match)
• No exclusion of excluded keywords
• Visitors do not reach optimised landing pages

When you set up a campaign, you should always remember that visitors want or are looking for something specific and want to reach their destination as quickly as possible.

They have already decided that they need the product or service, now they are actively looking for someone to help them.

AdWords is the tool to get on top of the first 4 positions at Google with the aim to lead highly relevant traffic to your website / webshop.

If you want to measure real success, you should definitely also optimise your website. After all, visitors will end up there after clicking on your AdWords ad.

You might ask yourself how you can trim your AdWords campaigns for success. If so, then take a look at this infographics with a number of optimisation tips.

You can check out these 50 AdWords optimisation tips from Impactbnd today and put them into practice immediately.

Have fun with the analysis and optimisation!

Bildquelle: Infografik ist von Impactbnd

Conclusion: Most important optimisations

1. Offer non-performing keywords down
2. Additional negative keywords
3. Find new relevant keywords
4. Check the match types of the keywords
5. Optimize keyword bids
6. Contests Brand-Keywords
7. Check the campaign and ad groups structure
8. Split ad groups
9. Test new ad texts
10. Test dynamic keyword insertion
11. Check if the ads match the landing page
12. Use the display URLs
13. Stand out from the competition
14. Write the first letters of the words in capital letters
15. Use call-to-actions in ad texts
16. Use unique selling points (USPs)
17. Create attention with the headline
18. Test new landing pages
19. Use short forms
20. Reduce complexity on the landing pages
21. Achieving positive emotions
22. Optimize landing pages to the main conversion
23. Use extensions – as many as possible and useful
24. Test the advertising scheduler
25. Measure the performance of the ad extensions
26. Analyze the settings for the location
27. Test specific landing pages per location
28. Switch ads only during opening hours
29. Increase / reduce bids depending on performance
30. Increase the click rate of important ads
31. adapt the ad text to the landing page, vice versa
32. Push the keywords with the most conversions
33. Copy keywords and use a different match type
34. Use Remarketing
35. Analyze your target group
36. Test everything in the account (A/B testing)
37. Question critically your unique selling points
38. Analyze your sales funnel
39. Make it easy for visitors to lock up!
40. Use incentives to buy immediately
41. Use Conversion Tracking
42. Pass bids for mobile devices an
43. Use Calltracking
44. Optimize the quality factor
45. Do not always position the displays on position 1
46. Use the budget for high performance campaigns
47. Edit the search query report regularly
48. Check the application of competitor keywords
49. Screene competitors & use this info
50. Be creative and unique!