The creative product names were not only humorous but also aimed at establishing an emotional connection with the customers. Consumers could easily relate to the named problems and recognized that IKEA was not just selling furniture but also offering solutions to their everyday concerns.
The ‘Retail Therapy’ website then seamlessly redirected visitors to the official IKEA page where they could effortlessly purchase the products. This seamless connection between the innovative campaign site and the shopping opportunity on the main site showcased the thoughtful concept that underpinned this initiative.
The success of the campaign was undeniable. Not only did it garner global attention and make headlines in the media, but it also reflected IKEA’s ability to creatively empathize with the needs and issues of consumers. Sales of selected products increased by more than 25%. There was an impressive click-through rate of 16.13%, compared to Google’s average of 0.17%.
The ‘Retail Therapy’ campaign became a prime example of successful Google SEO and Google Ads marketing that transcended mere product sales.