Innovative Marketing Strategy: A Retrospective on the IKEA Google SEO & Ads Unforgettable ‘Retail Therapy’ Campaign

Reading Time: 5 mins

Key Highlights:

  • IKEA’s ‘Retail Therapy’ campaign in 2016 leveraged creative Google SEO and Google Ads to capture attention.
  • It resulted in over 25% increased sales for selected products and an impressive click-through rate.
  • The campaign transformed product names into everyday problems to establish emotional connections.
  • IKEA Google SEO: Conclusions for Your Successful Strategy