Online marketing for increased visibility and revenue: Maximize your potential in the digital realm with our hands-on workshop!
Online marketing for increased visibility and revenue: Maximize your potential in the digital realm with our hands-on workshop!
Deepen your practical knowledge in online marketing with our workshop, providing you with hands-on insights. Using proven tools and best practices, we show you how to effectively utilize and integrate various disciplines of online marketing for your business. Our expertise covers current B2B and B2C marketing topics, including the use of AI and ChatGPT for your online marketing. Benefit from our know-how to efficiently manage your digital projects and processes, maximizing your profitability.
In this section, you will receive a comprehensive introduction to the basics and terminology of web analytics. We will discuss essential key performance indicators (KPIs) for reach, engagement, and transactions, and go through relevant reports in Google Analytics 4 and possibly also in Matomo. The focus is on ensuring that the concepts learned are transferable to other web analytics tools and providers.
Learn how to make your website more visible on Google under relevant search terms, leading to a higher number of customers. Understand the importance of optimizing the information architecture and discover the key signals that influence Google’s algorithm. If you want to deepen your knowledge here, we offer a separate SEO workshop!
Facebook, Instagram, and LinkedIn play a central role in social media marketing. In this section, we provide a comprehensive insight into the main goals and strategies for these platforms.
Decision-making in online marketing: Choosing the right channels and technologies In a constantly growing world of online marketing platforms and technologies, it can be challenging to select the ones that are truly effective. In this section, you will learn which marketing channels and technologies you should actually use to achieve your goals.
Google Ads is considered one of the most powerful tools for successful and controllable online marketing. In this section, you’ll get the essential basics for Google Ads, learn which campaign settings are most effective, and how to analyze and optimize your Ads account effectively.
Facebook, Instagram, and LinkedIn ads have become one of the most important advertising channels for many companies. In this section, we show you how these platforms work and how to set up effective campaigns.
In this section, we explore various approaches to content marketing in the B2B and B2C sectors and show how important usability and user friendliness are.
The design of a website significantly affects how well a company can engage users, in addition to the actual content. In this section, we present the essential design principles and show how you, whether a large or small company, can assess and measure the success of your website design.
Our training is designed for anyone who wants to gain a practical overview of various online marketing topics and understand their interconnections.
Our participants come from various levels of experience. Beginners and those with some experience in online marketing, search engine marketing, or performance marketing join, as well as online marketers who were previously specialized in a specific discipline and now seek an overall understanding. CEOs also frequently attend our seminar to consider the topic in context and better comprehend individual disciplines. Moreover, they aim to lead their employees more effectively and provide them with new insights.
Many of our participants have a long-standing background in areas such as marketing, sales, PR, product management, business development, or editorial work. Now they face the task of integrating online marketing more strongly into their marketing mix.
Our participants come from diverse industries, both B2C and B2B. Among them are many freelancers, as well as employees from agencies, consulting firms, media companies, and even public sector organizations. This mix often leads to lively exchanges that go beyond the workshop’s agenda.
Our workshop offers a practical introduction to various areas of online marketing. No specific prior knowledge is required to participate in the online marketing workshop.
Our online marketing workshop aims to provide our participants with a solid introduction to the field of online marketing, especially search engine marketing. This will enable you to implement basic measures yourself and engage in discussions with online marketing service providers on an equal footing.
In the workshop, we offer you a comprehensive overview of the key B2B and B2C strategies and tools of online marketing.
A major focus is on search engine optimization, where you’ll learn all the essential elements to optimize your presence on Google.
Furthermore, we’ll show you how to drive targeted users to your website through search engine marketing and how to create and manage effective Google Ads campaigns.
Another important aspect is the successful use of social media for your corporate communication. We cover both organic possibilities and paid ads tailored to specific target groups.
You’ll also gain insights into numerous free and paid tools that will help you better understand your online target audience and build a solid online marketing strategy.
In the field of analytics and measuring advertising success, we’ll provide you with the key metrics of online marketing, allowing you to steer, measure, and evaluate your digital projects’ success.
The learning success of the seminar heavily relies on your active participation.
In this foundational seminar, we address important questions such as: How can users find you through search engines like Google? How do you generate customers through social networks like Facebook, Instagram & Co.? And how do you assess the success of your online marketing strategies to ensure and expand your profitability?
Our seminar offers a 360-degree overview of the topic of online marketing, without losing sight of practicality and applicability. Participants and presenters often find this approach highly immersive as we regularly switch between different topics, tools, and perspectives over the two days. However, the interactive nature of the seminar allows you to ask your individual questions at any time. Workshops also enable you to put what you’ve learned into practice.
The seminar is ideal for those who want to gain a comprehensive overview and understand the interconnections between the various disciplines of online marketing. It is also suitable for those who want to acquire practical user knowledge and learn about the tools of the individual sub-disciplines.
For companies with a specific focus on local markets, such as doctors, lawyers, retail, artisans, municipalities and their administrations, as well as branch businesses, we recommend our seminar “Online Marketing for Local Businesses”.
In our seminars, we place special emphasis on helping you implement it yourself. We create additional space for individual exchange between seminar participants and trainers through shared breaks and lunch. In webinars as well, you’ll have the opportunity to interact with other participants virtually during breaks. At the end of the seminar or webinar, you’ll receive comprehensive seminar materials, as well as a participation certificate as proof of your attendance.
Our in-person seminars take place in creative and inspiring spaces that provide ample room and time for teamwork and creative discussions.
The seminars are designed as interactive presentations, ensuring that all participants actively engage. You’re welcome to ask individual questions at any time. Additionally, small workshops are conducted where you work on tasks together with other participants to practically apply what you’ve learned.
Practical relevance is our focus. We provide you with tangible tools that you can subsequently apply in your own business. We also consider real-world practical cases and discuss concrete steps live in the relevant tools, ensuring maximum practical applicability.
After the seminar, you’ll receive detailed seminar materials for independent follow-up, freeing you from the need to take notes during the event and allowing you to fully concentrate on the content.
The workshop provides a 360 degree panoramic view of the online marketing field, without losing focus on practicality and feasibility. You'll gain a solid introduction to various topics such as search engine optimization, social media marketing, content marketing, and more. This gives you a comprehensive overview of the key strategies and tools in online marketing.
The workshop places great emphasis on practical relevance. You won't just learn theoretical knowledge, but you'll also gain concrete tools that you can directly apply in your own company. Through interactive presentations, group work, and workshops, you'll have the opportunity to implement what you've learned directly into practice. Additionally, tools and techniques will be introduced that form the foundation for a well-rounded online marketing strategy.
The workshop provides the opportunity to ask individual questions and engage actively with the presenters and other participants. The interactive nature of the workshop and the shared breaks foster lively discussions beyond the agenda. This allows you to address your specific concerns and challenges, and to receive valuable insights. Additionally, you will receive seminar materials for independent follow-up and a participation certificate.
We are happy to enhance the performance of your online revenues. Are you interested?
Contact now!The workshop does not require specific prior knowledge as it is suitable for participants of various experience levels. If participants already have prior knowledge, we will adjust accordingly. There are no standardized workshops for beginners or advanced participants. Instead, we analyze the current level, identify challenges, and work together on optimization opportunities.
Our trainers are experienced online marketing experts with in-depth knowledge and have at least 5 years of online marketing experience in various projects. They bring extensive best practice examples with them.
Participation in an online marketing workshop can have long-term effects, as the acquired knowledge and skills can be applied in practice to continuously optimize your own website and enhance visibility on search engines in the long run.
After the workshop, we offer additional support and guidance to answer questions and assist in implementing the learned online marketing strategies. We are there for participants to help them overcome challenges and maximize the success of their optimization efforts.
We'll get back to you within 48 hours!
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