Is Shopify the Best Online Shop System for You?

Interview with WeLikeWeb Managing Director Mr Andreas Muscheid.

Mr Muscheid, Shopify is already very large, growing rapidly and already has one million customers worldwide. They have sold more than $30 billion worth of goods in the second quarter of 2020 alone. So: Shopify is huge. But is the provider also good?

Shopify is a very good online shop system, especially in comparison with other providers. I especially like the many appealingly designed sample templates, called “themes”.

With them you can start your online business in only two or three days – and that without having to program anything yourself. Another big advantage for every newcomer is that the Spotify apps allow you to easily dock onto the major marketing channels.

However, some Shopify applications are too much geared to the US and Canada, i.e. the countries where the company started.

Which Shopify tools are particularly good and important for online sellers, and which are less?

The connection to Google Shopping is extremely important. This quickly brings new customers. In addition, Shopify can be used to quickly increase the “conversion rate”: interested parties become buyers. If you are looking for something specific, such as a baby bed, Shopify automatically displays similar products, such as a baby blanket.

I also find the “Dashboard” very useful: an analysis tool with the essential information about customers and their buying behaviour.  Less important for me is the Shopify forum. There you can only find the information you are looking for to a limited extent. Also the customer service (“Support”) is not always helpful – at least in the cheapest Shopify package (“Basic”)

Is Shopify the right and best online shop system for me?

Interview with WeLikeWeb Managing Director Mr Andreas Muscheid.

Mr Muscheid, Shopify is already very large, growing rapidly and already has one million customers worldwide. They have sold more than $30 billion worth of goods in the second quarter of 2020 alone. So: Shopify is huge. But is the provider also good?

Which Shopify tools are particularly good and important for online sellers, and which are less?

What makes Shopify so special, what makes it better than other online shop systems?

What can other providers of online shop systems do better than Shopify?

Shopify’s classic service packages cost $29, $79 or even $229 per month, depending on the scope of the service. Who needs which package, who needs how much Shopify?

And for whom is the most comprehensive service package “Shopify Plus” worthwhile, which is only available from 2000 dollars per month?

How well does the customer service that Shopify itself promotes work? How quickly do they really help online shops?

Do you actually have an online shop and also use Shopify? Which experiences have you had personally – and which ones have been made by your customers?

On rating portals like Trustpilot, Shopify often gets bad marks – but almost exclusively from buyers who have been taken in by dubious online shops. What does Shopify urgently need to improve here?

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